In technical terms, HubSpot is a software platform centred around a cloud-based CRM. In practical terms, it brings teams together, streamlines processes, optimises marketing strategies, generates more qualified leads and enables proactive management of the sales funnel. It’s designed to support business growth. And it really does.
The heart of HubSpot and a CRM that has a record of every communication and interaction you’ve had with your clients, potential clients and previous customers. It’s a single source of truth for your business to come together and deliver an intuitive and connected customer experience.
For us, this is just WOW. We’re big believers in the inbound methodology. Attract. Engage. Delight. Turning strangers to customers to promoters. And the Marketing Hub facilitates this journey through connected and personalised experiences. From content, social media, paid ads to lead magnets, bespoke landing pages and leading data reporting and attribution and of course, much more. Marketing Hub has transformed the way businesses, well, do business.
A great website should not only look good but it should also be a pivotal part of your overall inbound strategy. And to do that it needs to be attracting leads, converting them and keeping customers coming back again and again. The HubSpot CMS not only hosts all your content but it integrates marketing and sales with ethical data collection, dynamic personalisation and end to end sales funnel reporting. And the best bit is that it’s designed to be used by the non-tech’s in your business which makes updating and editing it a piece of cake.
Customers expect quick resolution and a personalised service. Which can be pretty difficult when you’re trying to manage multiple systems. HubSpots single view CRM means a single hub for all customer contact, data and information making it easy for teams to offer intuitive and informed service to customers. It also has features such as ticketing, automation and self-service, a go-to knowledge base, survey capability including NPS, chat bots, live chat and more. It’s not good enough to just ‘deal with’ customers, the new mantra is ‘delighting customers’ and the Service Hub is that enabler.
Connecting teams is one of the big draws of HubSpot. And the Sales Hub is all about coming together around the CRM and effectively managing the lead pipeline. With features such as forecasting, lead scoring, a whole host of sales engagement tools from templates and scheduling functionality to various contact channels, the sales team will be armed with all they need to improve lead conversion. A smooth, connected and intuitive pipeline means never missing a beat.
As HubSpot partners we walk the walk and use the platform for our own business. And it’s brilliant. Things just work better when they’re connected. For your customers and for your business.
Our role as your HubSpot partner is to not only help you implement the software platforms but also to help integrate HubSpot into your business and to make sure that it’s being used to its maximum potential.
The onboarding process happens in 4 stages.
1. Strategy & Technology
The what and the how. It’s important we have a clearly defined roadmap for success as well as an understanding of the required technology integration.
Configuring and then implementing HubSpot into your business both from a technology perspective but also in making sure that all teams understand what the platform can do.
3. Training & Embedding
So you’re now all set and ready to go. Next comes getting teams up to speed and comfortable with using HubSpot and all it has to offer in day to day operations.
4. Ongoing Support
And we’ll be there every step of the way to help with any questions, challenges and troubleshooting to make sure HubSpot is working for you. Plus we have additional services we can offer from campaigns to content and more.