Marketing — a layer of the Revenue Engine

Demand motion engineered into your CRM.

Most agencies run marketing in a parallel silo and hand you a monthly PDF. We wire strategy, content, paid, SEO and lifecycle into HubSpot from day one — so every lead, every touch, and every pound of spend is traceable to pipeline.

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The differentiator

Marketing wired into your CMS — not run alongside it.

You can hire a content agency, a paid agency and a separate CRM consultancy. Three retainers, three reporting cadences, three sets of UTM conventions, and at the end of the quarter nobody can answer the only question that matters: which campaign produced revenue?

HAKE collapses that. Every campaign we ship is built inside the same CRM that runs your sales pipeline. Lead source, lifecycle stage, deal attribution, sequences, smart content and reporting are not bolt-ons — they are the foundation we work from.

One operating system. One source of truth. One team accountable for the whole demand motion.

What we ship

Eight services. One Revenue Engine layer.

Pick a single workstream or take the whole demand motion. Either way it lives inside your CRM, run by the same senior team that built your CRM.

Demand strategy

Where the pipeline is leaking, what the ICP actually responds to, and which channels deserve the next £1k of spend. Modelled in HubSpot, not a deck.

Website & landing pages

Conversion-led pages built on HubSpot CMS or WordPress, instrumented with smart forms, attribution, and lifecycle stage routing from the first click.

Content & thought leadership

Pillar pages, case studies, sales enablement and sequences — written for the buying committee, not the algorithm.

SEO & AEO

Technical, on-page and topical authority work that wins both classical SERPs and the new answer engines (ChatGPT, Perplexity, Gemini, Google AI Overviews).

Paid media

LinkedIn, Google, Meta and YouTube — managed against pipeline contribution, not vanity CTR. Every pound traceable to a HubSpot deal.

Email & lifecycle

Newsletters, nurture, sales sequences and re-engagement programmes wired to lifecycle stage, lead score and product signals.

Marketing operations

Lead routing, scoring, attribution and the workflows that stop marketing-qualified leads dying between systems.

Reporting that survives a board meeting

Pipeline-sourced revenue, channel ROI, content influence — single source of truth dashboards built in HubSpot, no spreadsheet duct tape.

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Native by default

Six things every engagement gets, on day one.

  • Lead source and original-source tracking wired across every channel
  • Lifecycle stage automation aligned to sales' actual definition of MQL and SQL
  • Attribution reporting on revenue, not opens and clicks
  • Lead scoring built around fit + behaviour, not vanity points
  • Sequences and workflows owned in your CRM, version-controlled and documented
  • A single dashboard the CFO and CMO both trust
See systems integration See the price list
Does this sound familiar?

The symptoms growth-stage marketing teams keep telling us.

We've got an agency running paid and a freelancer running content — but nobody owns whether any of it lands in the CRM as pipeline.

Sales says marketing leads are junk. Marketing says sales never works them. Both teams are right and both reports are unreliable.

We rebuilt the website 18 months ago. It looks great. It also doesn't talk to HubSpot, doesn't track sources, and nobody can update it.

We're spending £8k a month on ads and the board wants to know what we got for it. The honest answer is: we don't know.

Marketing automation is set up but half the workflows are paused, three contact owners are wrong, and emails fire at the wrong lifecycle stage.

What you actually get

Outcomes the board can read.

Less stress and more results. One Slack channel, one weekly status, one monthly review with the CFO and CMO in the room.

More leads — and better ones

We tune for fit, not volume. The MQL definition is owned by sales, not invented by marketing.

More time, less heavy lifting

Strategy, build, launch and optimise — all delivered by the senior team that scoped the work.

A clearer message that resonates

Positioning, value props and proof rewritten for the buying committee — not the founder's intuition.

A plan that actually ships

Quarterly demand plans with named owners, dependencies and HubSpot dashboards. Nothing dies in a Notion doc.

They migrated our data, segmented it correctly, and ran as many training calls as we needed. They understood our business and built the marketing engine inside HubSpot — we'll keep working with them as we grow.
about-team-london
Amato, R.
Finance & Insurance · Kapital Finance

Plug demand motion into your CRM. Stop running marketing in a silo.

Book a 30-minute call. We will look at your HubSpot, your channel mix and your last quarter of pipeline — and tell you in plain English where the demand engine is leaking.

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