CMS · AEO-ready · Built in the UK

Revenue-critical websites, engineered for conversion and the AI-first web.

Strategy, design and build for B2B websites that earn pipeline — fast to load, structured for AI search, instrumented for revenue, and shipped on your choice of CMS without the enterprise mark-up.

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Trusted by B2B teams across the UK

Website services

We build high-performing websites through Strategy & UX, Design & Build, Performance Optimisation, CRM Integration, AEO & Structured Data, and Migration & Replatforming—helping businesses grow traffic, conversions, and revenue.

Websites that earn pipeline, not awards

We start with the funnel, not the homepage. Buyer journey mapping, message hierarchy, conversion architecture and IA — so every page has a job and every CTA has a metric.

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Design and build on any CMS

Custom modules, drag-and-drop themes and component libraries, so marketing can ship pages in hours, not weeks, without breaking the brand.

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Fast sites rank, slow sites don't

We engineer for Core Web Vitals — image pipelines, lazy loading, edge caching, code-splitting. Most builds ship at 95+ Lighthouse and sub-1.5s LCP on launch day.

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Be the answer in AI search

Schema.org markup, FAQ blocks, entity-led content and llms.txt files — so ChatGPT, Perplexity, Google AI Overviews and Claude can cite your pages, not your competitors'.

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A site wired to revenue

Forms, lifecycle events, attribution and chat fully wired into your CRM — so every visit, click and conversion lands cleanly in the pipeline you already report on.

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Sound familiar?

Signs your website isholding revenue back

Most B2B websites were built for a brochure-era web. The bar has moved — humans skim faster, AI engines summarise instead of linking, and every second of load time costs pipeline.

01 · Conversion

Your site looks fine but converts almost nothing — visitors arrive, scroll, and leave without a trace. No form fills, no chat, no signal. The traffic looks healthy in analytics but the pipeline tells a different story.

02 · Alignment

Marketing pushes traffic, sales sees no leads, no one can explain the gap

03 · Performance

Page speed and Core Web Vitals are quietly killing your search rankings

05 · Velocity

Editing a page means a developer ticket, a deploy, and a two-week wait

06 · Data

The CMS, CRM and analytics don't share data — every report is a manual stitch

07 · Replatform

You've outgrown WordPress, but moving feels risky and expensive

Audit your website Free 30-minute teardown.
Answer Engine Optimisation

Built to be cited by ChatGPT, Perplexity & Google AI

Search is no longer ten blue links. AI engines summarise, attribute, and cite — and they only quote sites they can understand. We engineer your website's structured data, entity model and answer architecture so you show up in the answer, not just the index.

Schema.org structured data

Organisation, Product, FAQ, HowTo, Article and BreadcrumbList markup baked into every template — so search engines and LLMs can parse your offer without guessing.

Answer-first content blocks

Clear permissions for GPTBot, ClaudeBot, Perplexity and Google-Extended — opt in to the engines that send qualified traffic, opt out of the ones that don't.

llms.txt & crawler controls

Clear permissions for GPTBot, ClaudeBot, Perplexity and Google-Extended — opt in to the engines that send qualified traffic, opt out of the ones that don't.

Entity & topical authority

We map your business as an entity graph — people, products, services, locations — so AI engines understand who you are, not just what you sell.

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Transparent pricing

From £4,500 to £35,000 for a full CMS enterprise build.

Scoped, fixed-price engagements with the deliverables, timeline and team published up front. No enterprise mark-up, no surprise change orders.

Starter Site

from £4,500

A focused 5–8 page HubSpot or chosen CMS site for early-stage B2B teams. Theme-led build, conversion essentials, Core Web Vitals tuned.

  • HubSpot CMS Starter / Marketing
  • 5–8 templated pages
  • Forms, CRM & lifecycle wiring
  • Schema.org base markup
  • 4–6 week delivery
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Most popular

Growth Site

from £14,000

Custom design system, modular page builder and full AEO layer. Ideal for scale-ups consolidating onto HubSpot.

  • Custom theme + module library
  • 10–25 pages, drag-and-drop
  • Full Schema, FAQ, llms.txt
  • Migration from any CMS
  • 8–12 week delivery
  • Custom theme + module library
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Enterprise CMS

up to £35,000

A full CMS Enterprise build — multi-brand, multi-language, deep integrations, governance and an editorial workflow.

  • HubSpot / Any CMS Enterprise website
  • Memberships, multi-brand, multi-lang
  • Deep CRM, ERP & data integrations
  • Advanced AEO + entity modelling
  • 12–20 week delivery
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Sites that ship — and the people who love them.

websites-testimonial1

"They increased our website's speed by 100% where others had failed. Easy to deal with, fast turnaround, quality work."

Abbott, J.
Owner · Mix & Twist
websites-testimonial2

"Quick, reliable, and a true delight to work with. We've learned so much about HubSpot — no hesitation in recommending HAKE."

Abbott, J.
Owner · Mix & Twist
websites-testimonial3

"Incredibly patient through every question. They went above and beyond getting everyone onto HubSpot and trained."

Abbott, J.
Owner · Mix & Twist
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Brands we work with

Build the website your pipeline deserves.

Fixed-price scopes, published rates, and a team that has shipped sites on multiple CMS platforms for B2B businesses across the UK and beyond.

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